The role of collaborative consumption publish your masters. Collaborative consumption with rachel botsman sharing. Travel and tourism scholars have been focusing on customers sharing intention, yet the literature has largely overlooked what makes. The tragedy of the sharing economy gowander medium. Business model opportunities and barriers for fashion libraries esben rahbek gjerdrum pedersen, copenhagen business school sarah netter, copenhagen business school working paper 20 draft do not quote without permission. Analysing motivations for intended sharing economy participation environmental innovation and societal transitions 23. The general notion of sharing within the society is not new belk, 2007, 2010. On the eve of ubers ipo, expected to be one of the biggest in history, ubers drivers, the largest part of its workforce, are staging a 24hour strike in cities around the world. We call it connected consumption to emphasize its social and digital dimensions.
Collaborative consumption wikipedia republished wiki 2. From a more conceptual perspective, more intense studies and considerations of collaborative consumption schemes, may potentially reposition marketing. Enabling the more efficient exchange and sharing of products and services, in order to increase human wellbeing while reducing the consumption of natural resources, is a key dimension to the sustainability transition. A crisp definition of the concept will be useful not only for researchers of the sharing economy, but also for policy developers and regulators. The sharing economy zipcar is often cited as the first true example of collaborative consumption, with abc news and popular science coining the phrase zipcar capitalism several years ago. Collaborative consumption and the sharing economy shaping the market in 2014 and beyond 6 january 2014 6 min read by james bradfield moody, founder and ceo of sharing platform tushare, former executive director, development at csiro and coauthor of the sixth wave. Beyond tangible and quantitative outcomes, this study shows the intangible role of social values such as trust, reciprocity and mutual support as a means to foster collaborative practices within sardex firms. Calling for a shared understanding of the sharing economy.
Consumers businesses fleet management timeline 2000 founded by antje danielson and robin chase at cambridge, massachusetts 2006 launched in toronto and london 2007 merger with flexcar. Dec 17, 2010 at tedxsydney, rachel botsman says were wired to share and shows how websites like zipcar and swaptree are changing the rules of hum. Enabling the more efficient exchange and sharing of products and services, in order to. The engagement in collaborative consumption from a consumer perspective is therefore a reasonable and environmentally friendly issue. Theyre leading examples of an economy and culture model we call collaborative consumption systems of organized sharing, bartering, lending, trading, renting, gifting, and swapping. All three terms, which we will use interchangeably, refer to a wide and varied range of old, revamped and new practices. As noted by minifie and wiltshire 2016, collaborative consumption has been criticized for risking work standards, consumer safety and local amenity, and eroding the tax base. Why people participate in collaborative consumption article pdf available in journal of the association for information science and technology 679. From zipcar to the sharing economy arun sundararajan. The sharing economy is an emerging economictechnological phenomenon that is fuelled by developments in information and communications technology ict, growing consumer awareness, proliferation of collaborative web communities. Theyre leading examples of an economy and culture model we call collaborative consumptionsystems of organized sharing, bartering, lending, trading, renting. The sharing economy is a term frequently incorrectly applied to ideas where there is an efficient model of matching supply with demand. Many collaborative economy business models rely on the exploitation of underutilised.
Collaborative consumption cc is currently subject to many debates and controversies. Leveraging social media to gain insights into service. Obtain value from untapped potential residing in goods that are not entirely exploited by their owners. Learn vocabulary, terms, and more with flashcards, games, and other study tools. It was the first study that focused on collaborative consumption cc and defined collaborative consumption as events in which one or more persons consume economic goods or series in the progress of engaging in joint. May 23, 20 the case discussions illustrate that not merely money but especially time as well as other resources can be saved. Pdf identifying arkansas food desert blocks suitable for a. The project collaborative consumption socio technical potentials of resource efficiency and diffusion of selected offers nsbress serves as a basis for these observations. Theyre leading examples of an economy and culture model we call collaborative consumption systems of organized sharing, bartering, lending, trading, renting, gifting, and. Why people participate in collaborative consumption juho hamari game research lab, school of information sciences, university of tampere, fi33014 tampereen yliopisto, finland, and aalto university school of business, p. Evaluating sustainability of sharing economy business. Since travel time largely determines the fare the trend in the cost of rides is.
Keywords collaborative consumption, social economy, alternative currency, connective action, mamabake. Botsman r rogers r 2010 beyond zipcar collaborative consumption harvard. This study is expected to contribute to the research on, and practice of, the sharing economy by revealing the factors affecting participation in collaborative consumption. Collaborative consumption can be defined as the set of resource circulation systems, which enable consumers to both obtain and provide, temporarily or permanently, valuable resources or services through direct interaction with other consumers or through a mediator. Collaborative consumption and its implications for consumer. An analysis of the origins of collaborative consumption and its implications for marketing myriam ertz, university of quebec in chicoutimi fabien durif, university of quebec in montreal manon arcand, university of quebec in montreal abstract collaborative consumption cc is currently subject to many debates and controversies. The role of collaborative consumption will collaborative consumption develop from a niche into the new status quo. Thus, a p2p platform operates at a fraction of what zipcar needs to. With collaborative consumption, ownership of a good is replaced by the access to the good belk, r. But in the world of new sharing economy models that generate. Collaborative consumption utrecht university repository. Collaborative consumption a new trend in the economy monika rozycka szczecin university, szczecin, poland email address. Beyond that the benefits of collaborative consumption have a rather social character. Botsman r rogers r 2010 beyond zipcar collaborative.
Collaborative consumption and beyond professor jem bendell. As a primer into collaborative consumption, i will refer to beyond zipcar. Zipcar is the worlds largest car sharing and car club service combines the best of car rentals and car ownership hourly rental selfservice, multiple locations. Sharing is the new buying, winning in the collaborative economy. She consults, writes, and speaks on the power of collaboration and sharing through current and emerging technologies, and on how it will transform business, consumerism, and the way we live. Thomsen and di fang and alvaro durandmorat, year2019 the diversity of food sharing. At tedxsydney, rachel botsman says were wired to share and shows how websites like zipcar and swaptree are changing the rules of hum. Since the formation of netflix and zipcar, many companies founded on the sharing model have flourished into wellestablished businesses. The economics of peertopeer travel marketplaces and. Collaborative consumption and tourism semantic scholar. How collaborative consumption is changing the way we live.
Beyond technology, what has propelled collaborative. A configurational approach to sharing business modeling. Especially in the sharing economy, the quality of service delivery varies widely. Collaborative consumption gives people the benefits of ownership with reduced personal burden and cost and also lower environmental impactand its proving to. The carsharing market has moved beyond zipcars fleet model. Collaborative consumption is an emerging new concept that is based on sharing, renting and borrowing. Information and communications technologies icts have enabled the rise of so.
Rachel is the coauthor of the upcoming book whats mine is yours. Why people participate in collaborative consumption. However, most of the research on collaborative consumption to date has focused on its impacts on the economy belk, 2014. In this episode of the intelligence squared podcast, rachel was interviewed by helen lewis, associate editor of the new statesman, for a wideranging conversation on our relationship with trust and how technology is radically rewriting the rules.
This paper presents an preliminary organizing framework of the concept of the sharing economy based on a survey of the academic literature and practitioner writings. Ecological and sociotechnical assessment of collaborative. Using rather than owning strategies, such as product sharing, have the potential to conserve resources. Modeling and analysis of collaborative consumption in peer. Beyond this analysis, normative goals and implementation concepts to enhance resource.
One of wellknown examples of successful startups built on collaborative consumption conceit is car sharing service. Collaborative consumption wikimili, the best wikipedia reader. Collaborative consumption is a new consumption paradigm, which is gaining popularity due to the economic crisis and increased concern for protecting the environment tussyadiah, 2015. Food swaps, makerspace, airbnb and zipcar are just four of the thousand platforms which. The rise of collaborative consumption harper business, october 2010.
Determinants of satisfaction and the likelihood of using a sharing economy option again. Evaluating sustainability of sharing economy business models. With its wide variety of selfservice vehicles available by the hour or day, zipcar operates in urban areas and university campuses in over 500 cities and towns. Collaborative consumption with rachel botsman free download as pdf file. Modeling and analysis of collaborative consumption in peertopeer car sharing saif benjaafar 1, guangwen kong, xiang li, and costas courcoubetis2 1department of industrial and systems engineering, university of minnesota 2engineering and systems design, singapore university of technology and design 1. Collaborative consumption is a general movement that describes how people consume goods and services as opposed to peertopeer that describes the organizational relationship of consumers and vendors to each other. The project was funded under the innovation and technology analysis ita grant number 161653 by the federal ministry of education and research bmbf. The wisdom of collaborative consumption the national. Collaborative consumption cc can be defined as the set of resource circulation systems, which enable consumers to both obtain and provide, temporarily or permanently, valuable resources or services through direct interaction with other consumers or through a mediator. The wisdom of collaborative consumption collaborative consumption may be the answer to the ageold problem of opening your wardrobe and finding it full of clothes, but none that you want to wear. Cc has been expected to alleviate societal problems such as hyper. Its been more than a decade since the founding of netflix and zipcar, and by now both are wellestablished businesses. See more ideas about sharing economy, circular economy and infographic. Secondly, sharing economy environmental sustainability emerges the reduction of the produced goods in order to drive sustainable consumption modes they are associated with.
The project collaborative consumptionsocio technical potentials of resource efficiency and diffusion of selected offers nsbress serves as a basis for these observations. Collaborative consumption is challenging to business scholars and practitioners alike because, as a concept, it induces a twosided consumer role which goes beyond the classic notion of a buyerconsumer, who typically has no input in the production or distribution process. Theyre leading examples of an economy and culture model we call collaborative consumptionsystems of organized sharing, bartering, lending, trading, renting, gifting, and swapping. Zipcar is the worlds leading carsharing network, driven by a mission to enable simple and responsible urban living. Understanding and challenges artur borcuch volumeii, issuev march 2016 78 1978 academic paper called community structure and collaborative consumption about car sharing4. New models based on car sharing olga novikova introduction during the last decade, the concept of the sharing economy has entered various industries and has altered numerous aspects of daily life. Enabling the more efficient exchange and sharing of products and services, in order to increase human wellbeing while reducing the consumption of natural. Forget spending up big on things you dont really needthe sharing revolution is here, and it could change the way we live and work, forever. Collaborative consumption a new trend in the economy.
The terms collaborative consumption and sharing economy might. The quality of the shared good appears to be a key requirement for the environmental sustainability of sharing business models, whether for redistribution. Collaborative consumption describes the growing trend from ownership. The sharing economy and the future of personal mobility. Pdf identifying arkansas food desert blocks suitable for. In doing so, it imagines alternative manifestations of the collaborative consumption movement that go beyond market orientation and instead focuses on promoting soft, noneconomic values. Collaborative consumption gives people the benefits of ownership with reduced personal burden and cost and also lower environmental impactand its proving to be a compelling alternative to. Collaborative consumption has become a buzzword in recent years, with journalists and academics alike noting the proliferation of activities falling under this broad banner. Frank born masters thesis business economics miscellaneous publish your bachelors or masters thesis, dissertation, term paper or essay. Collaborative consumption as an important socioeconomic model in the context of sharing economy has been experiencing a rapid growth across the world.
Beyond this analysis, normative goals and implementation concepts to enhance resource efficiency were drawn up based on a certain target value. Introduction we are witnessing a paradigm shift away from the. Welcome to the age of collaborative consumptiona sustainable way of doing business, which is already changing the economic landscape on a major scale. Wikipedia suggests that the term sharing economy started to appear in. Sharing economy platforms are growing at an unprecedented rate. The central conceit of collaborative consumption is simple. Sadly, the zipcar culture may not survive the merger. The wisdom of collaborative consumption collaborative consumption may be the answer to the ageold problem of opening your wardrobe and finding it. Collaborative consumption encompasses the sharing economy. Involvement of a large number of individuals and service agencies in collaborative. As a result, collaborative consumption has helped push traditional consumption. Avis has taken an interesting and bold step by acquiring zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the rapidly growing world of collaborative consumption. The consumer potential of collaborative consumption utrecht.
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